Data is everywhere in many forms: structured, unstructured, social media, caller logs, machine learning logs, etc. and everyone is working towards capitalizing its power. Individuals, commercial organizations and government seek to leverage the tremendous potential of data analytics. Although, what is possible today using the Big Data technology is just the "tip of the iceberg" and there is more to come. As a result, the way data is construed is in a state of transformation. The view of what data is and how data is captured is continually changing and these changes are impacting the way organizations are looking at their information security.